Rosalie Murphy

Rosalie Murphy has covered small-business banking, credit cards, insurance and lending at NerdWallet since 2021. She writes and edits the Starting Small newsletter, and her reporting has appeared in publications like the Associated Press, MarketWatch and Nasdaq. Rosalie is an MBA candidate and has a bachelor's degree in journalism from the University of Southern California.

starting a business

Your business plan is a hypothesis — test it

May 29, 2026

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6 min read

Your business plan is a hypothesis — test it

'Pour gas' on what works and pivot from what doesn't. Plus, grants of up to $100,000.

Rosalie Murphy

franchise

May 14, 2026

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6 min read

How does owning a franchise work?

The fees, benefits and restrictions. Plus, a $5,000 grant opportunity.

Rosalie Murphy

starting a business

You and your business partner need a 'prenup'

Apr 30, 2026

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6 min read

You and your business partner need a 'prenup'

Create an operating agreement to protect you both in the future. Plus, a $25,000 grant opportunity.

Rosalie Murphy

starting a business

Should you “bank” with a software company?

Mar 30, 2026

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11 min read

Should you “bank” with a software company?

The pros and cons of accounts with Squarespace, Shopify, QuickBooks and more. Plus, a $1,000 grant opportunity.

Rosalie Murphy

starting a business

Two easy ways for your business to save money on gas

Mar 16, 2026

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8 min read

Two easy ways for your business to save money on gas

And a third harder one. Plus, a $50,000 grant opportunity.

Rosalie Murphy

starting a business

Feb 27, 2026

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4 min read

The price of peace of mind

Business insurance can feel like a chore. But it’s really important. Plus, a $4,000 grant opportunity.

Rosalie Murphy

finance

Are you making money? Here's how to tell

Feb 13, 2026

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9 min read

Are you making money? Here's how to tell

Making sense of your profit and loss statement, or P&L. Plus, a $25,000 grant opportunity.

Rosalie Murphy

starting a business

Jan 30, 2026

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5 min read

Is that a write-off? A tax pro explains

Be careful claiming your business deductions. Plus: A $10,000 grant and info on credit card interest rates.

Rosalie Murphy

starting a business

Does getting paid have to be so expensive?

Jan 15, 2026

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3 min read

It’s way more than just moving money. Plus, what the end of the de minimis exemption means for you.

Rosalie Murphy

Jul 29, 2025

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4 min read

An LLC isn't an invisibility cloak

But it can offer some important protections. Plus, the "big, beautiful bill" and a reminder to collect testimonials.

Rosalie Murphy

starting a business

Want your own business? Someone may be selling it

Jun 27, 2025

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3 min read

Want your own business? Someone may be selling it

Buying a business has advantages; here's how to find one for sale. Plus: Where to look for business grants.

Rosalie Murphy

starting a business

May 28, 2025

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3 min read

Can your business make money? Ask AI

One good use for an LLM: Figuring out your price ranges. Plus, tips on tariffs and free mentorship.

Rosalie Murphy